Academic staff members from the Tourism and Hospitality Management Unit, Faculty of Management Studies and Commerce, University of Jaffna
successfully participated in the Training of Trainers (ToT) Programme organized by the Sri Lanka Convention Bureau (SLCB) on 08 July 2026 at Samudra Restaurant.
The programme provided valuable insights into:
🌍 Global trends in the MICE industry
🤖 IT & Artificial Intelligence applications in event management
🌱 Sustainable tourism and event management practices
📱 Digital marketing strategies for MICE tourism
🎯 Event planning, operations, and stakeholder management
This enriching programme strengthened participants’ knowledge of the latest industry developments and innovative practices, enabling them to enhance teaching, update course content, and better prepare students for the evolving tourism and hospitality industry.
We sincerely thank the Sri Lanka Convention Bureau (SLCB) and all the resource persons for organizing this valuable professional development programme.
